Skip to content
Grupos Inteligentes

Conversion Trackers for WhatsApp: Facebook and Google Ads

Tracking the customer journey up to the point where someone joins a WhatsApp group is essential for measuring the ROI (return on investment) of your campaigns. Grupos Inteligentes lets you integrate the market’s leading trackers.

Supported Tracking Platforms

Currently, you can “mark” conversions on the following platforms:

  • Facebook Ads (Meta Pixel): To optimize paid traffic campaigns.
  • Google Tag Manager (GTM): To manage all your trackers in one place.
  • ActiveCampaign: To integrate with your email marketing funnel.

Marketing trackers

Configure tracking pixels for your marketing platforms. Events will be sent on each page view.

  1. Access the Redirectors menu.
  2. Click View on the desired redirector.
  3. Scroll to the Marketing trackers section.
  4. Enter the IDs into the respective fields.
  5. Click Update.

Pixel and GTM configuration fields in the Dashboard

Contingency: What happens when groups are full?

To ensure you don’t lose paid traffic (clicks) when your capacity is exhausted, configure the fallback for when all groups are full.

Benefits of WhatsApp Tracking

  • Budget Optimization: Know exactly which ad is bringing leads into the groups.
  • Scalability: Use conversion data to create Lookalike Audiences on Facebook.
  • Accurate Reports: Combine this data with our native reports.