Understand Your Dashboard and Metrics
Welcome to your dashboard! This is where you can see everything about how your lead distribution system is doing. Let’s look at each part together?
On this page, you’ll understand what each section shows and how to use this information to make better decisions.
Dashboard Overview
When you log in, the first screen you see is a summary of everything happening. Each part answers an important question:
- Are my promotions working? — Check your total clicks
- Do I have enough groups for my traffic? — Analyze your Click-to-Group Average (CTR)
- Which links are bringing more people? — Look at the most clicked list
- How is my plan usage? — Check the plan usage card (if you have a limit)
Plan Usage Card
If you have a plan with a click limit, you’ll see a colored bar right at the top of your dashboard.
What you see here
- A bar showing what you’ve already used (e.g., 750 of 1,000)
- The exact number in percentage (e.g., “750 clicks • 75%”)
- The bar changes color as you get closer to the limit
When to pay attention
- Used 80% of the limit? Time to see if you need a bigger plan to avoid running out of clicks
- Reached 100%? Your clicks stop being counted. Consider upgrading if you need more
Unlimited plans
If your plan is unlimited, you won’t even see this card — you can relax, no limits to worry about!
Quick Metrics
Right below the plan usage card (or the greeting if your plan is unlimited), you’ll see four cards with the main numbers. Each one shows data from the last 30 days and indicates whether it increased or decreased compared to the previous month.
Total Clicks
Here you see how many people clicked on your links.
- The big number is the total (e.g.,
1,234) - The caption says “Last 30 days”
- The arrow shows whether it grew or decreased (↑ +12% = grew, ↓ -5% = fell)
How to use it:
Check the size of your traffic. If it’s falling, maybe your promotion needs more attention. If it’s rising, keep doing what’s working!
Click-to-Group Average (CTR)
We calculate this by dividing your clicks by the number of groups you have.
CTR = Total clicks / Number of groupsAttention: The CTR is NOT conversion. It doesn’t show who actually joined WhatsApp. It just helps you know if you have enough groups for your traffic.
Examples:
- You have 100 clicks and 10 groups → CTR = 10
- You have 100 clicks and 5 groups → CTR = 20
How to interpret the Click-to-Group Average (CTR):
- High CTR (above 20): Your traffic is high and you have few groups. Consider adding more groups.
- Medium CTR (between 10 and 20): You’re well balanced.
- Low CTR (below 10): You have many groups for little traffic. You can remove the inactive ones.
Active Redirectors
Shows how many smart links you have created and working right now.
Each redirector is a different link. You can use several for different campaigns, different products, or different promotion channels.
How to use it:
- If you have a lot of traffic across several different campaigns, use several redirectors to stay more organized.
- If you only use one campaign or one link, one redirector is enough.
Total Groups
Shows how many WhatsApp groups you have connected to your redirectors.
It’s the total size of your capacity to receive people.
How to use it:
- If the groups are always almost full, add more groups to increase capacity.
- If many groups are empty, it might mean they’re not being used and you can remove them.
Trend Charts
Below the quick metrics, you’ll find two charts showing how your data changed over the last 30 days.
Click Trend
In this chart you see the number of clicks per day.
How to interpret:
- Lines going up = more people clicked (good sign!)
- Lines going down = fewer people clicked (might be end of campaign or some problem)
- Peaks on days = days with more movement (launches, ads, emails)
How to use it:
See which days brought the best results. If a peak matches some specific action (ad campaign, new Instagram post), it means that action worked well and you can repeat it.
Slot Utilization
Here you see how your groups are filling up over time.
What you notice:
- Lines going up = groups filling up (good growth sign!)
- Lines stable = balanced (you’re maintaining the same occupancy level)
- Lines going down = groups losing members or you removed groups
How to use it:
See if occupancy is growing too fast (signal you need more groups soon) or if it’s stable (balance signal).
Note: The system checks the groups from time to time. The chart shows the general trend, not what’s happening right this moment.
Top Clicked Links
At the bottom of your dashboard, you’ll find a list of your 10 best performing redirectors in the last 30 days.
What shows for each
- The link name (e.g., “My Launch”)
- The end of the URL (e.g.,
my-launch) - How many times it was clicked
- The percentage in relation to all your links
- A bar showing the size
How to use it
Click any link in this list to open its details. From there you can:
- See all connected groups
- View complete reports of clicks and slots
- Edit settings
- Add or remove groups
Sidebar Navigation
On the left side of the screen (or in the mobile menu), you have three main options.
Overview
This is the page you’re reading now. It summarizes everything with your numbers and charts.
Redirectors
Here you see the complete list of all your links.
What you do here:
- Create new link: Start a new project
- View list: See all your links and their quick numbers
- Access details: Click “View” to open a specific link
- From there, you manage the groups (add, edit, remove)
- View complete reports of clicks and slots
- Configure rules, limits, and trackers
Settings
Manage all your account information.
What’s here:
- Your data: Name, email, phone, CPF/CNPJ (tax ID)
- Your address: For invoices (street, neighborhood, city, state, ZIP)
- Your plan: See what it is, how to upgrade, or cancel
Understanding Key Concepts
To use the dashboard well, it’s important to know what each thing means.
Click
A person accessing your promotional link.
What it’s not: A click doesn’t mean the person joined the group — it’s just someone who opened your redirect link.
Click-to-Group (CTR)
We calculate by dividing your clicks by the number of groups.
CTR = Total clicks / Number of groupsDifferent from “conversion rate” (which shows who actually joined WhatsApp), the CTR indicates whether your traffic is well distributed in relation to the number of groups you have.
Slots
These are the available spaces in each group.
How many people per group? WhatsApp allows up to about 1,024 people per group. But we recommend fewer (250 to 500) so the group stays more active. Very large groups tend to get stuck.
Capacity
The sum of all available slots in all the groups connected to your redirectors.
Example: You have 10 groups, each configured to have a maximum of 300 slots. Then your total capacity is 3,000 slots.
Practical Tips
How to keep your system balanced
The foundation of a good system is keeping groups at a good occupancy level.
- Ideal occupancy: Keep it between 60% and 80%. This way you have room to receive new people without wasting capacity.
- Signal to add more groups: When it passes 80%, consider adding more groups.
- Signal to remove groups: When it falls below 40%, see if there are inactive groups to remove.
For launches and campaigns
- Before: Put more capacity than you think you need. It’s better to have extra than to run out of slots in the middle of a launch.
- During: Watch occupancy in real time. If you notice it’s finishing fast, add more groups immediately.
- After: See what worked and what didn’t. Compare the days with more clicks with what you did (advertised, posted, sent email).
Where to Go Next?
Now that you already understand the dashboard, you can explore more:
- Learn how to create and manage your redirectors
- See how to manage your WhatsApp groups
- Understand complete reports per link
Have more questions? Contact our support.